Whether you’re a pet sitter, dog walker or a retail pet store — YES — you need a website. In this day and age, not having some type of web presence is akin to not having a telephone.
The fact of the matter is that more and more consumers are using search engines like Google and Yahoo to search for LOCAL service providers. That’s right, not only are people using the Internet for research and online shopping but a growing segment of the population is increasingly using Internet searches to find a local chiropractor, lawyer, real estate agent, dog sitter and yes, even a groomer.
If you don’t have any website at all you’re basically handing business over directly to your competitors who do! Because when someone searches for “dog groomer, detroit” or “Pet sitter, albuquerque” if you’re not coming up in the results you’re giving business away.
Any business, pet-related or not, can use the Internet to make a first impression, generate leads, give out directions and store hours, offer downloadable coupons, post job descriptions, show testimonials for satisfied customers, offer products for sale, provide product information, offer guarantees, showcase their employees, build mailing lists, etc, etc, etc. You get the idea. Get on the web or perish! I’m not foolin’.