“Do I Need A Website?”

World Wide Woof!

 Whether you’re a pet sitter, dog walker or a retail pet store — YES — you need a website.  In this day and age, not having some type of web presence is akin to not having a telephone.

The fact of the matter is that more and more consumers are using search engines like Google and Yahoo to search for LOCAL service providers.  That’s right, not only are people using the Internet for research and online shopping but a growing segment of the population is increasingly using Internet searches to find a local chiropractor, lawyer, real estate agent, dog sitter and yes, even a groomer.

If you don’t have any website at all you’re basically handing business over directly to your competitors who do!   Because when someone searches for “dog groomer, detroit” or “Pet sitter, albuquerque” if you’re not coming up in the results you’re giving business away.

Any business, pet-related or not, can use the Internet to make a first impression, generate leads, give out directions and store hours, offer downloadable coupons, post job descriptions, show testimonials for satisfied customers, offer products for sale, provide product information, offer guarantees, showcase their employees, build mailing lists, etc, etc, etc.  You get the idea.  Get on the web or perish!  I’m not foolin’.

One response to ““Do I Need A Website?”

  1. I have started a web based business designing and making urns for cats and dogs. It’s slow going, but the people who have purchased urns seem to really like them. I have a small inventory which is viewable online and it includes the custom made urns I’ve done. Since an article was published in our local newpaper’s business section, I have gotten several custom orders. I like being able to provide some closure for folks who’ve lost their best buddies. And I like providing them with something different and a bit more upbeat than a black box. I am able to work one on one with my customers, meeting or corresponding with them about the particulars of the urn they want. When provided with photos, I also paint the figurines to look like their pet. It’s easy for me to empathize with their losses because I have lost so many pets. The best part is my customers seem to be really compassionate and caring people, too.

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