Is a bone-shaped, plastic pool for dogs (manufactured by One Dog One Bone Enterprises) really worthy of Pet Age Magazine’s Pinnacle Award? This is the annual accolade for best new pet product as derived from how many readers of the magazine requested more information when they circled those little numbers on the reader service reply cards.
Now, I’m all for giving our canine friends a cool place to play on a hot summer day. In fact, my own dogs have their very own wading pool during the summer and love playing and drinking from it all day long. But, is this item really worthy of “PET PRODUCT OF THE YEAR”? Maybe. Then again, maybe not — and here’s the kicker: It costs $160! That’s right —- not $16, but ONE HUNDRED AND SIXTY DOLLARS.
Now, I don’t know about you, but the kiddie reject pool I bought at Toys R Us for about $29 seemed to go over with the dogs in the neighborhood just fine. Yes, it was merely round-shaped with pictures of dolphins dancing like the Rockettes on the bottom, but it held water, emptied easy (it had a little plug you could pull) and did the job just fine.
Now, I realize that no dog ever bought a pet product and that all pet supplies are marketed to the creatures with the opposable thumbs and credit cards — but is this item worth it from a retailer’s point of view? Assuming a 100% mark-up, should a store be tieing up $80 in each bone-shaped pool waiting for someone to plunk down the $160? Or should they carry a bunch of cheap-o kiddie pools and bundle them with floatable water toys, balls and dog towels? I think this winner was all wet. Thoughts?