If you’ve ever considered selling pet supplies online but weren’t sure where to start you may find our recent podcast interview with CEO & Founder, Joey Pomeranke of the new start-up, PetEcommerce.com very interesting.
The idea behind PetEcommerce is to allow brick and mortar pet stores to add over 15,000 pet supplies to a branded, customized website that you create using user-friendly online tools that PetEcommerce provides, and have PetEcommerce handle all the picking, packing and shipping for a flat monthly fee of $50.
The thing that I found most interesting from interviewing Mr. Pomeranke, is that ANYONE, not just established retailers, can open up their own, fully-stocked online petstore and be selling pet supplies the next day! That’s assuming you pony up the $50 a month.
This presents tremendous opportunities for pet groomers, pet sitters, doggie daycare facilities, etc, to jump into the growing pet supply business with only a $50 a month commitment! And there are no long term contracts or commitments. And believe me, as someone who ran an ecommerce pet supply site for 10 years, paying someone $50 a month to entirely run the backend of the business is waaaay worth it.
Commissions are 25% of the manufacturer’s list price of the item and PetEcommerce claims that they’re not making money off the pet supplies themselves but off the $50 a month fees they charge for the service. This is key, because in the highly competitive world of selling pet supplies online, pricing is cut throat. One of the reasons I sold my Lucy The Wonder Dog business earlier this year after running it for more than 10 years was due to the insane pricing wars that constantly rage throughout the Internet. And that’s not including selling on Ebay. So while it’s a great time to be a consumer, retailers need to have strong stomachs.
Since pet supplies only average 20 – 40% margins on most items, knowing that PetEcommerce isn’t taking a percentage of already slim profit margins is reassuring.
Please note: Even though the company makes it easy and affordable to set up your fully-stocked pet store, you’ll still need to market your business and drive traffic to your own site. Don’t think that by simply setting up your store you’ll be in business or make any sales. Read our article “How to Double Your Online Business Without Spending Another Dime On Advertising”.
PET SITTER/GROOMER/WALKER/SCOOPERS ADVANTAGE
This is why I think that people already involved in the pet business have a huge advantage. You already have a customer base. You already have business cards, brochures, contracts, invoices, etc. You can add your pet store domain name to your existing materials or send postcards or other methods of announcements to let your customers know about the convenience of shopping in your onlione store.
It’s always easier to do additional business with existing customers (assuming they’re happy with your current services) than to bring in new ones! Opening a PetEcommerce online store could be the additional revenue stream you’ve been looking for.