BRADLEY CALDWELL DROPSHIP FLAP

Bradley CaldwellPet distributor giant Bradley Caldwell announced in an email today that they were raising their drop ship fee for items under $25 from $2 to $7.50. This would mean that the dropship fee, in some cases, would cost more than the item, all but eliminating the sale of those items unless retailers who use their service are willing to take the loss.The email was sent by BCI eCommerce Coordinator Danette Kusek, and stated:  Good Afternoon, Starting December 3rd Bradley Caldwell will be implementing a $7.50 handling charge for orders submitted under $25.00. Orders above the $25.00 will only be charged our 2.00 handling charge. Thank you for your patience and understanding.” 

The response was swift and outraged, including such comments as: Ouch, Are you trying to get rid of all the small drop shipments?”

“BCI is getting out of control”

to

“What?! Is Bradley trying to do close me down?”

For those just joining in, Bradley Caldwell is a huge pet supply distributor that offers a comprehensive drop ship program for everything from cat treats to fish ponds to horse blankets to hamster cages and more.

Typically, retailers, and online retailers inparticular, pay an annual fee of $175 to license and download proprietary software called “Bulls Eye”, that allows access directly into the BCI inventory in real time, where orders are placed, shipped and tracked.

With increasing cost pressure from what I assume to be rising fuel and delivery costs, the drop ship method of selling pet supplies will continue to feel pricing pressure as drop shippers try and protect already all-too-thin profit margins.

What’s your thoughts?

11 responses to “BRADLEY CALDWELL DROPSHIP FLAP

  1. This is a bad move on their part that will end up hurting everyone..

  2. I agree, Dropshipping is an excellent marketing tool for many distributors. I understand a nominal fee for the service but, the distributors almost always will profit more than the “marketer” so why make it impossible for the marketer to make any money? This offers nothing to motivate the marketer to sell their products for them. So raising the fee to an unreasonable level is a lose – lose situation.

  3. Bad move by Bradley.

  4. Swartz Creek Elevator

    After being a BCI customer for close to 30 years. We had to say good bye to them. Their shipping is way out of line and their customer service is terrible. They turned us in to collections with out any notice on an invoice that was a booking and not due for 90 days.

    Move to Holt Products you won’t be sorry.

  5. Swartz Creek Elevator

    After being a BCI customer for close to 30 years. We had to say good bye to them. Their shipping is way out of line and their customer service is terrible. They turned us in to collections with out any notice on an invoice that was a booking and not due for 90 days.

    Move to Holt Products you won’t be sorry.

  6. Hey Swartz, who is Holt Products? Id be very interested in a drop ship program, and am I am not interested in BCI if they have these outrageous drop ship fees.

  7. I don’t think rising fuel costs would have much to do with is mainly because no gas is being used to pack an order and have FedEx pick up a package.

    $7.50 is way too much to pay for an order under $25 though.

  8. I would not recommend Bradley Caldwell to anyone! They have a huge selection of products in many categories, but their product catalogs (excel files) and website are a complete mess, the shipping costs are outrageous, their “oh-so awesome” software called Bullseye is so far out of date, it’s not even funny! Most of the items my customers (atleast my customers) have ordered always seem to be out of stock, generally leading to me losing the sale! The customer service is fair at best, and Bob Bloor in their credit department is a complete piece of garbage!‎

  9. I do recommend Bradley Cadlwell to everyone! True the software is outdated but they are in the process of constructing a new one which they say will be out this year. Customer Support is one of the best I have dealt with, I have always gotten a response and they are always willing to work with the dealer. As for thier credit department, I pay my bills on time, so I have had only good standings with them.

  10. HELP! I have a new pet supply website and use BCI. The bullseye software does not seem to work with 3d cart so updates are a nightmare. The shipping seems to be unanimously unreasonable. I cant find a company called Holt products as suggested here. Who do you recommend for distributor or who that does use BCI do you use for the hosting where the bullseye files are easy to transfer and update??.

  11. BCI is garbage. Drop them as soon as you can.

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